The new owner of Altitude Trampoline Park in Cedar Hill, TX, Sunny Budhwani, saw potential for his new business and was ready to give it an overdue refresh. He knew he wanted to invest in needed repairs and a few smart upgrades, but he didn’t quite know where to begin. A couple conversations with Team Fun Spot followed by a few rounds of drawings and renderings of his space, and he was headed in the right direction.
After listening carefully to Sunny's insights and ideas, we identified 3 main goals for the project, and 3 pretty big hurdles that we could help this client overcome.
Project Goals
1
Improve competitive position in the suburban Dallas market area.
2
Optimize investment by lowering risk and increasing revenue potential.
3
Give guests reasons to come back again and again.
Anticipated Hurdles
1
Deferred maintenance made the park appear dated and unsafe.
2
Low quality attractions presented safety and liability issues.
3
Limited phase 1 budget had to deliver bold improvements that customer would notice immediately.
The Results
STRONG
The Altitude Cedar Hill brand is stronger in the community.
SAFE
Liability from potentially hazardous equipment is reduced.
EXCITING!
Park guests are loving the new gaming technology and updated appearance.
The Impact
TECHNOLOGY AND CUSTOM GRAPHICS TO THE RESCUE
Basketball dunk lanes, one of the most popular areas of the park, were upgraded with Battle Basket technology from Rugged Interactive. New graphic boards, mats and pads (made in the USA by the Fun Spot team!) increased eye appeal and draws even bigger crowds.
"Customers notice and love the new features and updates. Guests are more engaged and we are seeing more repeat business."
– Angelica, Altitude Cedar Hill General Manager
NEW AIRBAG ENTRY FIXES ASTM COMPLIANCE ISSUE
An inflatable staircase adjacent to the airbag seemed like a good idea to the previous owner, but the unstable structure presented safety risks and kept the park from passing inspection. It was replaced with trampoline launch pads in updated colors (expertly manufactured by the Fun Spot team in the USA!). High quality carpet-backed foam surrounding the area gives a uniform look and eliminates slip hazards.
New vinyl mats and pads in updated colors with custom graphics, and the lights and color of digital attractions like AeroStrike work hard to boost guest’s first impressions.
Guests love their first ever digital gaming experience in this park. AeroStrike and Battle Baskets integrated into existing high-traffic areas add variety and competition.
The new owner inherited a few issues that troubled local inspectors. A re-engineered airbag entry feature, new mats and pads, and carpet-backed foam to eliminate slipping hazards brings this park up to ASTM compliance.
New Attractions and Solutions
"Active listening is our super power. When we understand a client's vision, the right solutions become obvious."
– Alexa Landrum, Fun Spot Marketing and Sales Leader
After listening to Sunny and his team, we came up with ways to solve their problems and address their upgrade wish list. Next, custom floorpans and 3D renderings helped them envision the options. They decided to focus on updating 3 areas and introduced new digital attractions.
